For Popupshop it's their passion to make everlasting basic wear both sustainably and high on quality. Their aim is to create timeless organics. Therefore their products are basic, classic, and always in-style clothes, easy to wear, mix, and match. They do their best to build a company that utilizes innovative sustainable fabrics, and seek to become an affordable, natural and logic choice for modern basics. With this in mind, they aim to make a fair product both for the customer and for the people involved in all stages of production.